VOSS WATER GLOBAL WEBSITE
Redefining the digital experience for VOSS Water to boost global brand presence and conversion through premium, editorial storytelling and impactful UX.
VOSS needed to reposition its global brand website to better compete in the ever-evolving FMCG beverage space. The challenge was to convey luxury, wellness, and sustainability narratives through a high-performing digital platform that could support both brand and conversion goals.
Our core objective was to transform the site into an immersive brand touchpoint, acting as both a beautiful introduction for new audiences and a robust tool for e-commerce, hospitality partners, and global campaigns.
The site required flexible content systems, seamless localization, AI-powered content recommendations, and a highly scalable backend designed for future growth.
We began by mapping user journeys across priority audiences, running a competitive audit and working closely with VOSS’s global team to define both creative ambition and conversion requirements. Alongside this, I led the creation, curation and commissioning of content, ensuring the site was built around a living editorial system rather than static pages.
The visual language centred on restraint and clarity. Clean grids, minimal interfaces and editorial typography created space for high-impact photography, campaign storytelling and video. I oversaw the production of core content assets, including the VOSS Flavoured Sparkling launch campaign, commissioning and delivering three hero films designed to anchor the site and travel across global channels.
The site launched with a modular CMS, flexible product catalog, AI-driven content blocks, and advanced analytics integration. Our team produced bespoke photography and film for each major campaign moment, ensuring a cohesive, high-craft brand aesthetic. The global roll-out included content for multiple regions and optimized mobile experience.
Within three months post-launch, VOSS reported a marked lift in digital engagement, direct sales growth, and improved hospitality partner conversions globally.
Editorial content modules enabled the brand to showcase campaigns at a global scale and drive deeper story engagement with diverse audiences.
